As we embrace 2019, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Many of the strategies and efforts that worked for you last year may not work this year and this is why we have a made a list of key digital marketing trends for 2019.
  • Internet > Television
Research shows that internet will catch up to television in 2019 in terms of hours watched. According to the study, people will spend 2.6 hours a day online and 2.7 hours a day watching Youtube in 2019. 45 minutes of an average person’s internet time will be spent watching mobile video. Because of this, we can predict that companies will invest less in television ads and more on web videos, social media, and web ads in the New Year.
  • Voice Search
Almost one-third of the 3.5 billion searches performed on Google every day are voice searches, with personal assistant devices leading the way. More and more people use Amazon’s Alexa, Apple’s Siri and Google Assistant every day. As their capacity for recognizing human speech has improved significantly, they can be incredibly helpful in both searchings for information on the Web and doing things around the house.
  • Chatbots
This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. With almost 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or planning to use chatbots by 2020. And by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.
  • Visual Search
Visual searches can take the user experience to a totally new level. With visual search, users can upload an image to conduct a search and get more specific results. And, not surprisingly, Pinterest has jumped on the visual search bandwagon – they came out with Lens, a new visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products, or view pin-boards of related items.
  • Micro Moments
The micro-moment is a new type of consumer behavior, which occurs when people reflexively turn to a device, usually a smartphone, to act on a need to learn something, do something, and get to know something or buy something. There are a lot of different types of micro-moments today, such as I-want-to-know moment, I-want-to-go-moment, I-want-to-do moment or I-want-to-buy moment. According to Google’s content marketing team, ‘Think with Google’, users experience “micro-moments” on average 150 times a day.
We hope to see these trends grow in 2019.
In the ever-changing digital landscape, it’s hard for content marketers to consistently come up with new content marketing campaigns. Since content marketing is all about using content to attract and retain visitors and eventually turn them into customers. Putting time and energy into a bad idea is a waste of your resources and has the potential to turn your audience off. 
These content ideas will help you find new ways to get creative and create your own inspirational content to win leads and sales.
  • Video Series: Video content is ruling the charts since 2016 and it’s only going to grow in 2019. Out of the many ways in which video content can be plugged in your marketing plan, video series is one of them. This gives you a chance to test a wide range of video types and topics, along with on-camera personalities, length, format and more. To get the most out of your videos, cross-publish and promote as much as possible.
  • Photo Stories: As a marketer, you know the importance of stories, but do you know how to tell a story with few or no words at all? Our brains process pictures 60,000 times faster than text. When your brand shares a picture, your fans decide in a split second whether they want to see more or not. Facebook and Twitter have become more visual, showing photos and videos right in your feed. Savvy marketers are using other image-rich sites like Pinterest and apps such as Instagram, Vine and even Snapchat. These channels help tell stories that create engagement, build communities and ultimately help nurture brand loyalty and long-term relationships with customers.
  • LinkedIn Pulse: LinkedIn Pulse is ideal for brands looking to build thought leadership via the CEO or another leader within the organization because you can’t post articles as a business. However, publishing them on LinkedIn Pulse provides your brand and content with a variety of benefits like a built-in audience, cross promotion & page boost, and increased traffic.
  • Infographics: Infographics have emerged in the last 12 months as one of the most popular and shareable forms of social content. The internet and social web are a fire hose of information and Infographics are one of the appealing and efficient ways of sharing it. The most popular type include Statistics, Concepts, Business models, Cartoons.

HOW OUTDOOR ADVERTISING WORKS FOR BRANDS


For many years, outdoor advertising has been a catalyst for increasing brand awareness, re-positioning brands positively and creating a lasting positive brand image. It reinforces a brand’s promise in the mind of consumers (brand recall) and helps businesses remain top of mind. This is because consumers are loyal to brands who constantly remind them of their market offerings.
The scale, viewability and dramatic effect of outdoor advertising helps marketers create cut-through and capture consumer attention in a world where other messages struggle to get through. As brands have shown recently, outdoor has applications at different stages of the purchase funnel and can execute on several elements of a marketing strategy.
According to Bureau of Labor Studies, people aged between 20- 50 spend a lot of time outside the home — they engage in activities such as work, leisure, and sports an average of 8.74 hours per day, according to the Bureau of Labor Statistics. That’s fully a third of your day when you are not in your house. Since another one-third of your time is spent sleeping, that leaves only a few hours for advertisers to connect with you in your home through television, magazines, and radio. That, then, is the importance of outdoor advertising. It allows advertisers to find you when you are occupied outside the home, and often at a time when you are receptive to advertising. Here are few #OOH campaign that we did for some of our clients https://www.adworthmedia.org/ooh.html
Outdoor advertising is helpful for any brand because it’s accessible, it’s measurable, it’s effective and it’s less intrusive than many other forms of advertising. You can’t ignore the cost. Outdoor ads often have a lower CPM (cost per thousand) than other forms of media. You can use outdoor ads for a variety of purposes, ranging from branding to promoting a certain event. You can target the sort of mass audience you cannot reach with other forms of media.
Businesses who have harnessed the power of outdoor advertising over the years have testified of its prowess in significantly achieving their marketing communication goals and objectives. And that, ultimately, is why outdoor advertising matters. It works, and it will continue to work no matter what other forms of new media come along. 

GOOGLE ADS, BING ADS OR FACEBOOK ADS- WHO WINS THE WAR

In the world of internet, there’s one war that marketers just can’t get away with. Placing your brand at no. 1 search rank is no easy task. While you may put all your mettle in SEO, working on your ads will still be significant. But the question is- which ad?
There’s a constant war of ads on the web about which is the better platform for your business?
Well, no matter which platform you place your ad on, the real game changer is PPC or pay per click. SEO can take time, and if you start selling a new product or are having a special timed promotion, you may never reach the first page. PPC is a great way to assure your business gets seen and seen fast. Even if your company and website are brand-new, with a few optimizations you can be on the first page within the maximum of 24 hours of review, this is a huge contrast to organic search which can take weeks or months to garner similar results.
Now, let’s talk about the PPC giants and then you get to decide which platform to place your trust in.
Google Adwords
  • Dominates the SEO market.
  • Well-known to have a larger search volume and has more reach than any other platform.
  • 3.5 billion Searches a day, that’s 1.2 trillion a year.
  • More extensions and tools for their platform, and when used in conjunction with Google Analytics, the list of possible optimizations are near endless
  • More potential customers mean more competition and hence higher bidding prices.
  • Larger volume, grating unnecessary impressions, and clicks, further give rise overall cost.
Bing Ads
  • This Microsoft-owned platform yields 16% of all searches worldwide.
  • Less competition leads to lower bidding costs.
  • Location targeting in AdWords must be set at the campaign level and that’s that. Whereas with Bing, you can do the same but you can also set different location targeting to multiple Ad Groups within the same campaign, giving you more flexibility.
  • The platform isn’t even close in terms of retargeting numbers or Display Ad numbers which mean less brand awareness.
Facebook Ads
  • World’s largest social network with one billion active daily users, making it the go-to for social media advertisement.
  • In terms of demographics, no matter how niche your product or demographic, you can be seen too damned near everyone looking to buy what you are selling, making it the number one platform for B2C advertisement.
  • Unlike a search platform, the intent to purchase is much lower for social media platforms and the book of the face is no exception.
  • If one of your main goals is brand awareness, then Facebook might be a platform for you.

How to Steal the Best SEO Tricks and Secrets From TOP 5 Experts

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I’m going to reveal these experts’ SEO tips and tricks in this article! Apply these simple SEO techniques for the fast growth of your own blog or site! via @michaelpozdnev
Pin me, please 😉
Do you want to know the best SEO tricks from online marketing gurus?
I’m talking Neil Patel, Brian Dean, Robbie Richards, Ramsay Taplin and Bryan Harris!
And I’m going to reveal these experts’ secrets and tricks in this article!
I analyzed the most shared and highest-traffic articles to discover the secrets of their success.
Apply these simple SEO tips for the fast growth of your own blog or website!
Bonus: Download the free spreadsheet with the results of a full analysis of TOP 5 SEO marketing experts from A to Z. You’ll be able to use these strategies fast and independently in your promotion.

I know you are in a hurry, so here are the main findings from my research:

The Best SEO Tricks:

  1. Optimize and compress images in exchange for a faster loading time. Use Photoshop, or tools such as TinyPNG, ImageOptim, Kraken.
  2. Test different hosting providers and choose the fastest one. Find out where your competitors place their sites and compare the loading speed. (WebhostingHero and Pingdom will help you.)
  3. Write a unique CTA in headlines and in the title tag of your page. Pay attention to your competitors’ headlines when you get the results of typing keywords in the search engine. You will also understand what types of posts are the most popular.
  4. Describe your meta description with a call to action. It is best to limit it to 117characters so that mobile phone users can see your full description.
  5. Optimize your content for long tail and other relevant queries. Analyze the content of your competitors’ pages on your queries, including what words they use. You must use all the words that are relevant to the user’s question, and what he or she (and a search engine) should expect to find on your page. A comprehensive answer will always be rewarded.
  6. Create high-quality, well-researched content with data and explanatory images. It won’t be easy to make your way through content marketing if you write short features. In this niche, the length of posts is very important, and each one ought to add up to a minimum of 4,000 words. Update your content so that it always remains fresh and topical. Have a look at how Robbie Richards updates his articles:
    robbie richards last updated
  7. Lead the user wisely. Keep your goals in mind when you write each post. If your goal is to sell something, create a sales tunnel, and try even the most absurd options. Sometimes success comes from where you expect it the least.
  8. Check your posts for any broken links from time to time. (Screaming Frog SEO Spider is the best helper!) Neither the user nor the search engine likes malfunctioning links. We access them and find ourselves face-to-face with a 404 error page, which means we will likely leave the page forever. It is essential that you customize your 404 page.
  9. An internal link is still a link! Do not write your posts just like that, without taking a second look. You should always have the internal structure of your blog right before your eyes. Each new post is a part, an item in your promotional strategy. Reinforce and nourish these posts with other articles, by offering internal links to the posts that are useful for you and your readers.
  10. Use outbound links! Do not be afraid to refer to other bloggers or influencers in your niche. Help people find the answers to their questions right on your page. This will be the first step toward building a mutually beneficial relationship.
  11. Don’t get too relaxed with the promotion of your posts. As far as I am aware, backlinks are still quite relevant! Even if you’ve become an expert, and your blog has a huge traffic ranking, you need to keep building partnerships with other bloggers, giving interviews, commenting on other posts in the thematic groups and communities on LinkedIn, GrowthHackers. This is business, and the rules are the same throughout. You need the team, and you definitely need assistants.
  12. Focus only on functioning traffic sources. Do not deplete your energy by doing everything at once. Find out where your target audience is and play off of that.
  13. Invest money in your future. Paid and custom images, the set of SEO tools — you have to pay for everything, and that is absolutely normal. Everything will pay off when people start paying you!
  14. Analyze and measure everything. As Brian Dean said, study successful blogsAlways start by studying the strategies of the topic experts in your niche!
  15. Be yourself. We love individuality and idealize experts, but these are the same people who were just beginning their careers some time ago. Make mistakes and move forward, and know that hard work will always be rewarded, no matter what obstacles you face. Come up with your own SEO tricks, like Brian Dean and his legendary Skyscraper Technique.
Want to know the top 15 SEO tricks from SEO marketing influencers? I’m sharing all experts’ SEO strategies with you. Click to read all about it! via @michaelpozdnev
Pin me, please 😉
Those people, whose posts we read on a near daily basis, reveal the intricacies of their skills. Their posts are filled with helpful pieces of SEO tips!
Just these TOP 5 SEO marketing experts alone have 636 blog posts. On average, each post consists of more than 4,000 words!!! That means you can read one post in just 18 minutes. However, it takes more than 190 hours of reading ALONE to learn these 5 experts’ SEO tricks in their entirety!
Yes! That’s the long-form content modern marketing specialists have.
So what should we do when there is simply too much information?
I’m the same kind of person you are. I mean, look at how much information exists on the Internet, and how fast the world moves today.
2 million blog postsMore than 2 million blog posts are written each day. What strategy should we use to stand out? What exactly should we concentrate on to get high-quality traffic? My answer is to analyze the best people and their material!
That’s why, after brushing up my knowledge — which is, OH MY GOD, 16 years old already — I’m sharing experts’ SEO tricks with you. Experts use these strategies in their blogs every single day.
SEO Tricks: Robbie, Ramsay, Bryan, Brian, Neil

The easy SEO tricks of TOP experts you’ll be learning >>

I’ve conducted a thorough analysis of experts’ blogs to collect detailed information and crack their tricks.
Join me to find out:
Steal the best SEO tricks and tips used by content marketing gurus. Click through to see how you can boost your search engine rankings. via @michaelpozdnev
Pin me, please 😉

The Best On-Page SEO Secrets Used by Content Marketing Gurus

I kicked off my SEO analysis by searching the influencers’ most popular pages, that which is shared by social media users, as well as the most visited pages by means of tools like Buzzsumo and Ahrefs.
As a result, I’ve composed a list of these posts, including their homepages. I’ve gained as much data as possible (pertaining to the length of posts, backlinks and outbound links; internal links and anchors, and how they are shared on social networks; titles and headlines, the number of images, content upgrades, popups, CTA, target keywords, loading speed, experts’ hosting providers, technical errors, age of pages, sources of traffic and other data), which allowed me to understand why their blogs are so popular.
The results of a full analysis of TOP 5 SEO marketing experts
To make the results as precise as possible, step-by-step, I used more manual methods, examining each one of these pages in turn. In my opinion, at the moment, there’s no convenient and 100% effective SEO tool, which would be an indispensable aid in the analysis.
Patience and thoroughness are an analyst’s greatest tools. 🙂
These are the SEO tricks and secrets I’ve learned:

What should you know about a perfectly optimized blog?

It doesn’t take a lot of time to get a lot of traffic. Most experts’ blogs are just a couple of years old.
>> Robbie Richards – 07/07/2014
>> Ramsay Taplin – 08/08/2010
>> Bryan Harris – 10/21/2013
>> Brian Dean – 12/21/2012
>> Neil Patel – 09/30/2014
* date of publication of first blog post
For example, Neil Patel’s blog is visited by more than 400,000 users every month — he surpassed his goal! Also, backlinko.com by Brian Dean recently exceeded 100k unique visitors in a month!
October’s Monthly Visitors of Neil Patel
brian dean 100k
The main rule of successful blogs really is 80% promotion, 20% content creation. This rule, first expressed by Derek Halpern, is a heated topic nowadays more than ever before. When you become as successful a blogger as Brian Dean, the rule becomes about 50/50. In his words, on average, the composition of an excellent post takes him 15-20 hours.
SEO tips from the king of backlinks, Brian Dean, is divided into three important stages:
backlinko rule
Now I’ll shed some light on the first stage.